Business Objective Doc (BOD) Template

A typical business has countless issues. How can you align multiple stakeholders around which problem needs to be solved first, and prove that your solution is uniquely positioned to solve that pressing challenge? The BOD is a powerful tool that helps enable the buying journey – prioritizing your initiative over others, and aligning stakeholders around the best way to solve the problem. When done well, the BOD becomes a tool that your champion can use to sell your solution internally, so by the time you are ready to meet the Economic Buyer, both you and your Champions stand behind the BOD.